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How to set up a pasta factory - Second part

Selling 250 kg/h of dry pasta with “The 4 Cs of Marketing”


How to set up a pasta factory - Second part


The production of dry pasta: always-valid business

For more than a century, dry pasta has constantly grown in its consumption. It is part of the stories of our grandparents, who went to buy loose pasta or our parents, who experienced the economic boom with the birth of the great Italian brands now known worldwide. Today, pasta acquires new vitality for several reasons. Attention to nutrition and health favours those producers who know how to respond to this need, using grains with a short supply chain, whole-meal flours, protein-free, gluten-free blends or ancient and organic grains.

The care taken by consumers in choosing the products has resulted in a reduction of sales of famous brands, on the one hand, whereas, on the other hand, has opened new possibilities in this sector for small farmers, aspiring entrepreneurs or already active businessmen in other food sectors. They will benefit from a technology that has been refined over the decades to produce a type of pasta that can be sold at very high prices and is certainly interesting for an entrepreneur.

So, let's analyse in detail how to enter this sector. We will see a video tutorial made at one of our customers, we will explain the production process of dry pasta, the training necessary to produce it and how to approach the market with a business plan.

Do you need any help? You can contact us whenever you like, we can help you at any stage of your path.

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How to set up a pasta factory: we can help you
Dry pasta

How is dry pasta manufactured?

Pasta drying process consists in thermally treating the fresh product to make pasta dehydrate till a residual humidity of 12%, thus complying with law. The initial mixing, made of semolina and water, must have a humidity of about 30%. The water added to the semolina during the process helps the product to become malleable, so that it can be shaped as desired.

This simple introduction belongs to the traditions of each of us; it becomes more complex on the base of the capacities and times of production.

A good pasta maker, as well as a good entrepreneur, knows how to weigh up times, quantity and quality of his product.

The machines and ingredients necessary to the production are always the same but may vary for capacities reasons. 

The most important machine is undoubtedly the press. In the press, semolina and water are mixed together and afterwards the dough is transformed in a shape of pasta. The dough is pushed through a die, usually made of bronze, that gives shape to the pasta. Later, a circular blade cuts it according to the desired length. The capacity of production of the press establishes the dimensions of a pasta factory. All the machines following the press must have capacities such to match the press.

Once pasta is shaped like tortiglioni, penne, fusilli, spaghetti…is deposited onto trays for short pasta or sticks for long pasta. These two phases can have different levels of automation according to quantity and pasta maker’s needs. The larger the capacities, the more automations should be considered, both for logistics and personnel reduction costs.

Dry pasta production line - 250 kg/h

Dry pasta production line - 250 Kg/h


We have thus made the pasta and laid it onto trays or sticks for the drying phase. The drying phase is a thermal treatment by which the humidity of the product decreases from 30% to 12%, possibly in less than 12 hours (so that a double daily working swift is possible). It is indeed a very strong treatment that can jeopardize the success of the most delicate shapes such as spaghetti. To reduce the drying times and make the product more resistant, it is necessary a pre-drying phase. The pasta maker calls it “preincartata”.

We are ready now to proceed to the drying phase. In the artisan pasta-factories the drying is always static. The pasta is positioned inside the dryers for a time ranging from 8 to 12 hours approximately. Th drying bend is set by the pasta maker and is established so that pasta is dehydrated homogeneously from its core to the external part.

This is the phase when a pasta maker puts into practice all his experience.

After drying, the residual humidity at 12% is verified by a sample check and the 3-year expiration date can be certified on the label. At this point, the packaging phase is missing, but we will talk about it later on.


Video: Artisanal Dry pasta line

Find out how Nikkoku Seifun Corp. produces excellent dry pasta with our machines in Japan!


Do you need any help? You can contact us whenever you like, we can help you at any stage of your path

Contact us
How to set up a pasta factory: we can help you

Setting up a dry pasta factory

On this page, we will be talking about a pasta factory manufacturing 250 kg/h short and long dry pasta. 2000 kg of pasta is produced daily in 8-hour work. The management of these quantities has an impact not only on production but also on sales and distribution. We are going to study the marketing rules to be respected to start and manage a business. P. Kotler, renowned manager and professor, author of "Marketing Management" among others, since the 90s has established himself as a point of reference for all those companies that would like to make a name for themselves in their market. His rules, which we are commenting below, are still current today but have been reviewed and integrated after the big break of the internet, social media, the whole media world our lives steep-in nowadays. Let's analyse the universal law of the 4 Cs of marketing:

The 4 Cs of Marketing:the Customer

the Customer (or Product)

1 - The customer's perception of product: by product we mean everything that contributes to communicating its quality. We therefore speak of quality in terms of what the customer perceives as such, thanks to the brand, message, colour or description. Pay close attention to the difference between perceived quality and intrinsic quality of the product. What matters in sales is only the perceived quality, nobody cares about intrinsic quality... except the producer.


The 4 Cs of Marketing: the the Cost

the Cost

2 - The price does not simply mean "low price". Many products would not sell if they were cheap, such as a Rolex or a Ferrari. By price, we mean the monetary consideration of the "value" attributed to the product by the consumer. It is part of a company's pricing policies and is established on the basis of production costs, the cost that the market is willing to spend for that kind of product and the value perceived by the customer. It is therefore not enough to love your artefact, you also need to know how to transmit your love.

The 4 Cs of Marketing: the Communication

the Communication

3 - Communication, in a broader sense, represents all those actions taken by a company to bring a potential customer toward the product: catalogue, website, sales representative, social media, print media, radio. Communication has been enduring an epochal transformation in the last twenty years. Television, which in the 90s was the undisputed queen, has been suffering a hard blow from the birth of Google, YouTube and social networks. This change represents a considerable opportunity for all small producers. Just be patient and creative, with a positive attitude to changes.

The 4 Cs of Marketing:the Convenience

the Convenience

4 - Point of sale: or distribution. Presence of the product and characteristics of the place where it is sold. If we wanted to sell a Rolex, we would hardly be able to do it in a hardware store. More suitable would be a beautiful jewellery shop downtown. The same goes for its presence in the shop. The product must be displayed, hard to sell it by mail order. Staying with this metaphor also when speaking of pasta, let's carefully choose our sales channels and ensure that our product is in view.



5 - Packaging

... Packaging: no, I am not wrong. The rules are still four but, in my opinion, packaging is so important in the world of dry pasta that it must be added to the other four. Observing any pasta shelf in a shopping center, we immediately realize its importance and its attractive power.


Training for pasta maker

Training starts just from the very first visit to a factory and basically never ends. Once analysed your expectations, we will visit a customer of ours who has the same kind of plant. We will see in detail the machines in operation, their dimensions, the handling of the goods; we will follow the entire logical process from the semolina to the packaging of the finished product. Once the plant has been built, in addition to the test technician, we provide the services our technologist in charge of the new projects. We will monitor your activity both in person and remotely. With your consent, thanks to our IoT staff, we will be able to intervene with our technicians without being physically present on site, enter your drying programs and assist you, always, wherever you are. You will also have at your disposal our Training Center (a real pasta factory with our lines installed and not a simulation laboratory) and our R&D Lab. In both, you will be able to carry out production tests and / or professional training, with the full cooperation of our experts.


Dry pasta production plant

What frightens more is the easiest thing to do. Apart from a normal drinking water supplying system and the possibility of being reached by the electricity network, there is nothing else to hinder the construction of the system. You just send us the dwg file of the floor plan and our technicians will provide you with all the useful instructions for masonry work and connections. Just engage any construction company. About six months after the order confirmation, we will come to install your complete dry pasta line.


Dry pasta production plant

Example of an automatic short and long pasta line plant with (from left to right) entrance, office area, changing rooms. Production area with production plant and dryers. Above, raw material storage area. Central area intended for packaging. On the right the finished product storage and shipping area.


Assistance, Guarantee and Safety

Assistance Guarantee and Safety are three aspects of a plant that are usually set aside a little by the evaluations of an entrepreneur. By assistance, it is intended to be able to receive spare parts in a very short time. Every day without a spare part is a day without production. One day less turnover.

More info about our Service: Spare parts and overhauls.

The warranty keeps us safe from unforeseen expenses. Especially if we are far away from the supplier company, it is important to have an extended warranty well beyond the legal requirements.

Never approach a supplier company that does not comply, even stubbornly, with all safety regulations. Pasta machines work at enormous pressures and have a high level of automation with great technology in motion. Safety is an ethical duty rather than a legal one.


Which figures should we use?

As entrepreneurs, we will necessarily have to build a network of contacts that can help us follow all those activities related to our company although not representing its core business. In the first place:


HACCP:  Analysis Lab

A food analysis laboratory should be selected. To find the one closest to you,  guarantying its professionalism, it is advisable to consult the website of the Ministry of Labor. Here you will find the complete list of analysis laboratories that can draw up your haccp manual and help you navigate the labyrinth of Italian legislation, and above all certify sample analyses inside the factory.


Grant award

Before using your own capital, it is always advisable to seek advice from a company specializing in financing. Be careful, we are not talking about accountants, but real service companies specialized in the study of regulations related to grant awards. They also deal with the preparation of the necessary docs.  Their reward is a percentage of the funds eventually obtained.


Industry 4.0 and IoT
We are a step ahead of our Competitors. Find out why

The Fourth Industrial Revolution (or Industry 4.0) is the ongoing automation of traditional manufacturing and industrial practices, using modern smart technology. The Internet of things (IoT), improved communication and selfmonitoring, that can analyze and diagnose issues without the need for human intervention, is integrated in this process. Thanks to this system, in case of need, our technicians can intervene without being physically on the spot and the company can monitor each situation, like the alarms status and the production phase. We have also created specific working stations, undergoing further evolution, to give remote technical assistance to the Customer with the help of detectors and webcams, Storci staff can pilot the technician of the pasta factory, wherever he is. For more information watch the video!



Get in touch

Email us, we are here for you

Full name
Phone Number
Storci SpA in U.S.A

For U.S.A. Customers

We are also present in the USA to provide you with assistance and support for all requests and needs.

Storci S.p.A.
246 NW Plaza Dr., Riverside, MO 64150, United States


About us

Since 1991 we have been working in the pasta machinery sector, in the pursuit of technology and innovation, making sure that the right attention is always given to tradition. Our team consists of active and expert professionals, set in a lively and versatile organization, operating with a sole aim: Customers' satisfaction. Whether it be engineers, technologists, mechanics, designers, customer service...our staff always make sure that the possible Buyer can fully reach his goal. We guarantee expertise and a great cooperation. Although it is no longer a family-run business, due to the great growth of the past few years, the Company has been keeping up its original philosophy as its main feature, towards both its Partners, thanks to a successful cooperation, exchange of views and mutual trust, and especially its Customers. This attitude also applies to the people working in the Company and we continuously pay attention to training and refresher courses, because we are aware of the appreciation of each individual and of the positive outcome this has on the whole team.



Chi siamo - totem aziendale

Storci SpA

Strada Lemignano 6, a Lemignano di Collecchio in provincia di Parma - CAP 43044